AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps in South America Q1 2022
An overview of the performance of the top 5 drawing and coloring apps on a unified platform in South America for Q1 2022. The data showcases trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 drawing and coloring applications in South America showcased varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look into the performance of these apps.
Color by Number: Coloring Games exhibited a gradual decline in weekly revenue, starting from approximately $5.9K at the end of December 2021 and dropping to around $4.1K by early March. However, a recovery was noted towards the end of March, with revenue peaking at $5.2K. Weekly downloads for the app fluctuated significantly, starting at 52.8K in late December and reaching a low of 12.7K by the end of January, before stabilizing around the 20K mark in March. Active users also saw a notable decline from 169K in late December to around 85K by the end of January, with a slight recovery to 90K by the end of March.
Colorfy: Coloring Book Games had a relatively stable weekly revenue, fluctuating around the $3K mark throughout the quarter. Downloads showed a positive trend, starting at 4.9K in late December and reaching 16.7K by the end of March. The app's active users also increased steadily, from 20.8K in late December to 42.8K by the end of March.
Coloring Book for Me maintained a stable weekly revenue around $2.8K to $3.2K throughout the quarter. Downloads saw a peak in late February at 9.9K before dropping to 2.7K by the end of March. Active users mirrored this trend, peaking at 15.7K in early March before declining to around 5.6K by the end of the quarter.
Disney Coloring World experienced fluctuations in weekly revenue, with a peak of $2.9K in early January and a low of $1.8K in mid-March. Downloads were more dynamic, starting at 22.3K in late December and peaking at 51.6K in early January, with another peak of 41.9K in mid-March. Active users followed a similar pattern, peaking at 67.3K in early January and reaching 54.5K by the end of March.
Kids Drawing Games 6 year olds showed a varied revenue pattern, ranging from $1.8K to $2.3K throughout the quarter. Downloads started at 92.2K in late December, dropped to a low of 9.3K in early February, and then surged to 76K by the end of March. Active users also fluctuated, starting at 143.8K in late December, dropping to around 40K in early February, and then climbing back to 118.3K by the end of March.
For more detailed insights and data, visit Sensor Tower.
